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How to Trademark Brands, Slogans and Names

A trademark registration attorney can answer the question “How To Trademark A Brand, Logo, Slogan or Company Name.” In this Vertio radio interview, trademark attorney Brian Hall explains why it is important to hire qualified counsel to register your marks.

ANNOUNCER:

Today’s program is brought to you by Traverse Legal, a law firm specializing in trademark registration, internet law, domain disputes, and technology company representation. That’s Traverse Legal, www.traverselegal.com. Welcome to Vertio talk Radio Tech Spotlight. With your host Damien Allen.

DAMIEN Good afternoon and welcome to Traverse Legal Radio. Today we are talking about trademark registration with the U.S. Patent and Trademark Office, and we’re speaking with Brian Hall. Brian Hall is an attorney with Traverse Legal, PLC. Brian’s practice focuses on trademark matters including trademark clearances and registrations, opposition and cancellation proceedings in front of the TTAB, licensing issues and federal court litigation. Brian also regularly handles domain dispute resolutions, internet law matters, and related business representation matters. Good morning, Brian, welcome to the program.

B: Morning, Damien, good to be here. Read the entire transcript of the ‘Do I need a Trademark Lawyer to Register a Trademark with the Trademark Office?” show here.

“How to Trademark” – Trademark Registration Basics

Our trademark attorneys are often asked to speak about “How to trademark a brand?” Trademark registration is the most important thing a company can do to protect its brands, logos and slogans. We do not recommend attempting to register your trademarks without the assistance of a qualified trademark attorney. There are many important decisions which need to be made before you file for registration. One wrong step and you could end up with a registered, but invalid, trademark. The cost of legal assistance in preparing a trademark application is small compared to the benefits of doing it right the first time.

Contact a trademark attorney today for a free consultation and learn ‘How to trademark a brand,” flat fee pricing options and supporting services such as trademark monitoring, cease and desist infringement letters and trademark litigation options. 866.936.7447 (Toll Free).


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